Upcoming events.
NASMD: Erin Kessler - Unmute Yourself. Comedy as a Connection Tool
Step away from the spreadsheets and into the spotlight—this hands-on workshop uses comedy-based exercises to explore connection, communication, and collaboration in a brand-new way. You’ll laugh, learn, and walk away with practical tools to strengthen your work relationships and unlock creativity in your team.
NASMD: Jason Bartel - How Band Reps Can Win the Orchestra Room
Crafting Your Personal Brand in the Music Products IndustryBand focused reps often feel like fish out of water when stepping into the orchestra room—but it doesn’t have to be that way. In this session, you’ll learn how to confidently connect with orchestra teachers, speak their language, and position yourself as a trusted partner. We’ll cover the key differences in needs between band and orchestra programs, the essential products and terminology you must know, and how to ask the right questions that build credibility fast. Leave ready to sell smarter, serve better, and earn the respect (and business) of orchestra directors.
Content that Connects: Storytelling Strategies for Brands that Last
Good branding isn't just about logos — it’s about the stories you tell and how they make people feel. In this session, discover simple frameworks anyone can use to craft marketing that resonates emotionally and sticks with your audience. Whether you’re a retailer, manufacturer or musician, Erin Kessler of Maple Leaf Strings will ensure that you leave with practical tools to start telling better brand stories today.
The NAMM Show 2026
Visit Maple Leaf Strings at The NAMM Show 2026 to connect with our team, talk shop, and explore how we can support your business in the year ahead.
NAMM 2022
The 2022 NAMM Show is the industry's largest stage, uniting the global music, sound, and entertainment technology communities. Experience the latest products, ground-breaking education, and thrilling concerts—only at The NAMM Show. Experience the reunion of the century.
Accelerando Bridging the Gap Part 3
"This one plays better" Pull it all together by revealing audible progressions through playtests
Accelerando Bridging the Gap Part 2
Why is this one more expensive? Exploring craftsmanship
Accelerando Bridging the Gap Part 1
Is there a difference in communication for string sales?
Summer NAMM 2021
We Are Better Together
2020 was a year like no other. But despite the global pandemic, we look forward to our industry’s recovery when we gather our community in Nashville. Music City will provide the ideal backdrop to rekindle relationships with powerful buyers and media, reconnect with colleagues and friends and restart our industry.
NASMD 2021
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.