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Content that Connects: Storytelling Strategies for Brands that Last

  • The NAMM Show 800 West Katella Avenue Anaheim, CA, 92802 United States (map)

Good branding isn't just about logos…

It’s about the stories you tell and how they make people feel. In this session, discover simple frameworks anyone can use to craft marketing that resonates emotionally and sticks with your audience. Whether you’re a retailer, manufacturer or musician, Erin Kessler of Maple Leaf Strings will ensure that you leave with practical tools to start telling better brand stories today. 

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January 22

The NAMM Show 2026